Field notes

Our hero titles run at 200 pixels, so they have to be short. That limit turned out to be the best brief we ever wrote.

Nobody waits ten weeks for a reveal. We show work every Friday, and the average project now reaches launch in eleven weeks.

Good motion feels true because it follows rules. Here are the three we check before we animate anything.

We fitted four outpatient clinics in nine weeks each. The best sign we made was a coloured disc on a door.